Product development decisions a review of the literature
Product Development Decisions: A Review of the Literature V. Krishnan • Karl T. Ulrich The University of Texas at Austin, CBA , Austin, Texas 78712 The Wharton School, 1317 Steinberg Hall-Dietrich Hall, Philadelphia, Pennsylvania 19104 krishnanmail.utexas.edu • ulrichwharton.upenn.edu T his paper is a review of research in product development, which we define as the trans- formation This review of the state of research on product development as of the mid-1990s finds that it is quite fragmented, and sets out to create a framework by which to view the literature. Organisation and management of the product development process have been an issue in both academia and industry for over three decades. The literature on product development is growing, but Process Industry is often lacking in these discussions.
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