Product development decisions a review of the literature

Product development decisions a review of the literature Product Development Decisions: A Review of the Literature V. Krishnan • Karl T. Ulrich The University of Texas at Austin, CBA , Austin, Texas 78712 The Wharton School, 1317 Steinberg Hall-Dietrich Hall, Philadelphia, Pennsylvania 19104 krishnanmail.utexas.edu • ulrichwharton.upenn.edu T his paper is a review of research in